Tech giant Google and Colombia’s Éxito Group have announced a new partnership aimed at promoting agricultural development in Colombia, as reported by 360 Radio.
This collaboration is part of Google’s ongoing efforts to leverage its technological prowess to address global challenges. In this case, it is aimed at assisting Colombia’s agricultural sector to become more sustainable, resilient, and productive.
The partnership will see Google provide cutting-edge technologies, including data analytics, machine learning, and artificial intelligence, to facilitate data-driven decision-making in agriculture. These technologies will be used to analyze weather patterns, predict crop yields, and optimize farming practices, among other applications.
On the other hand, Éxito Group, one of Colombia’s largest retail companies, will contribute its extensive supply chain network and its understanding of local markets and consumers. The company will also help promote the adoption of these technologies among farmers, helping them enhance their productivity and sustainability.